3 Questions to Ask Before Building Your Business Website

💡 Launching Your First Small Business Website? Start with These 3 Key Questions

Creating a website isn’t just about being online anymore. It’s about building something that works for your business—bringing in the right people, helping them trust you, and making it easy for them to take action.

Before diving into design or picking a domain, ask yourself these three questions. They’ll save you time, money, and a lot of future frustration:

Who is your website really for?
How will they discover you?
What will make them buy, book, or reach out?

1️⃣ Who Are You Trying to Reach?

This is where everything starts. You need to be crystal clear about your audience—because you’re not building the site for yourself, you’re building it for them.

Think about it:

Who do you want visiting your website?
What are they looking for?
Why should they care about what you're offering?

“Everyone” isn’t an audience. It’s too broad. The more focused you are, the stronger your message becomes. That’s how you create a niche—and niches are where the magic happens. You speak directly to the people who actually need what you offer.

2️⃣ How Will People Find You?

You’ve probably searched for services yourself—whether it’s a local bakery, online course, or freelance help. Think about how you do that. You type a few words into Google and click what looks helpful in the top results. Your potential customers do the exact same thing.

Here’s what helps you show up when it matters:

Use specific keywords. Instead of “shoes,” go with something like “handmade vegan leather sandals in India.” It’s clearer, more targeted, and easier to rank for.
Check who’s ranking. Type those keywords into Google and look at the top 30 sites. What are they doing right? How can you offer something better or more focused?
Work those keywords naturally into your site. Page titles, headings, image alt text, and especially links should all include relevant phrases your audience is searching for.
Get other sites to link to yours. These backlinks act like trust signals to search engines. Focus on quality over quantity—guest posts, directories, shoutouts, and community collaborations all help.

Search engines in 2025 are smarter than ever, but the rule stays the same: be useful, be relevant, and get others to vouch for you.

3️⃣ How Will You Turn Visitors into Customers?

This is the part a lot of people miss. They build a nice-looking site... and then wonder why no one buys. But your site needs to *guide* people—clearly and quickly—toward taking action.

Don’t just describe your product—sell the outcome. What does it do for the customer? Why would they *want* it (not just need it)?
Put your main message up front. People form an opinion in less than a second. Your Unique Selling Point (USP) should be visible on every key page, not just your homepage.
Add an incentive. First-time discounts, free downloads, bonus gifts—whatever makes someone think “Why not try it now?”
Make it easy to say yes. Whether it’s a “Book Now,” “Buy Today,” or “Download Free Guide” button, the path to action should be clear and smooth.
Use smart links and page names. A page called “blue yoga mats” is clearer than just “products.” Not only does it help with SEO, it helps visitors know exactly what they’re getting.

And remember: trust builds sales. Show reviews, guarantees, and real contact details. People are more likely to buy from someone they trust—even if it’s their first visit.

In Summary

Building your first website can feel overwhelming—there’s a lot to think about. But if you focus on these three simple things—who you’re trying to reach, how they’ll find you, and what will make them stick around or take action—you’re already ahead of the game.

Don’t stress about making everything perfect from day one. What matters most is that your website connects with real people and makes it easy for them to trust you and do business with you.

Start simple. Stay clear. And always keep your customer in mind.

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