What Tech Companies Need From Copywriters (Beyond Good Writing) | coprizz

Your Tech Copywriter Should Be Grilling You - Here's Why

Every computer services firm knows: hiring a writer who just "makes words sound nice" is like hiring a programmer who only knows HTML. Real value comes from copywriters who dig deeper. Here's what separates transactional writers from those who actually move your tech business forward.

The 9-Point Interrogation Every Good Copywriter Conducts

1. Project Objective (The "Why" Before "What")

Is this copy meant to drive SaaS signups? Educate IT managers? Reduce support tickets? The best tech copywriters demand clarity on conversion goals before discussing word count.

2. Target Audience Analysis

Writing for CTOs vs. help desk staff requires completely different approaches. Strong copywriters will ask for:
- Job titles/pain points
- Technical proficiency levels
- Budget authority
- Existing knowledge of your solution

3. Product Deep Dive

For tech products, surface-level feature lists won't cut it. Expect questions about:
- API documentation
- Integration requirements
- Security protocols
- Scalability metrics

4. Quantifiable Benefits

Tech buyers demand proof. Your copywriter should be hunting for:
- % reduction in server downtime
- Comparative speed benchmarks
- ROI case studies
- Compliance certifications

5. Competitive Differentiation

In crowded tech markets, copywriters need:
- Competitor feature matrices
- Third-party review comparisons
- Patent filings
- Whitepapers showing technical advantages

6. Evidence Collection

Strong tech copy is built on:
- Load test results
- Penetration testing reports
- Customer uptime statistics
- Peer-reviewed research citations

7. Technical Constraints

Smart writers ask about:
- Regulatory requirements (HIPAA, GDPR, etc.)
- Trademark limitations
- Compliance documentation needs
- Localization technicalities

8. Distribution Strategy

Copy changes based on whether it's for:
- Technical whitepapers
- PPC ads targeting IT pros
- App store listings
- API documentation portals

9. The Technical USP

Not "we're better" but specifics like:
- 37% faster data compression than [competitor]
- Only solution using [specific algorithm]
- Patented [technical process]

Why This Matters More Than Ever

In today's tech landscape where AI generates generic copy by the megabyte, human writers earn their keep by:
- Translating technical specs into business outcomes
- Anticipating CIO-level objections
- Structuring documentation for both bots and humans
- Maintaining brand voice across complex product suites

The Bottom Line: If your copywriter isn't asking these questions, you're getting words - not a strategic asset. For tech companies, the right writer acts as a bridge between your engineers and your market.