How to Start a Freelance Copywriting Career and Actually Survive

Every week, people reach out asking the same question: “How do I start as a freelance copywriter?” While there’s no one-size-fits-all answer, there are a few strategies that can make the leap a lot smoother—and help you survive those challenging first months.

Start with a Website That Works for You

Your website is your home base. It’s where potential clients will judge whether you’re worth hiring. Keep it clean, simple, and professional. Show off any work you’ve done, share testimonials, add your contact details, and yes—put up a photo. Even if you’re short on experience, present yourself confidently. Sometimes what you don’t say can be just as powerful as what you do.

Skip the Agencies (For Now)

If you’re brand new, agencies aren’t your best bet—they know exactly what they want and don’t have time to train beginners. Instead, focus on reaching out directly to businesses that need your skills. They’ll be more open to giving you a shot.

Be Bold: Pick Up the Phone

Cold calling might feel intimidating, but it works. Contact businesses directly, introduce yourself, and offer value. It’s slow and steady work, but it can lead to long-term clients.

Stay Organized from Day One

Keep a database of every client, lead, and conversation. Track names, dates, and follow-ups. Even a basic system in Excel or a free CRM will save you from lost opportunities and missed invoices.

Create Sample Work

No portfolio yet? Make one. Write sample ads, blog posts, or sales pages for the type of clients you want to attract. You can offer them for free, at a discount, or just showcase them online.

Get an Accounting Tool

Don’t try to manage finances with scraps of paper. Use proper software to track income, expenses, and taxes. Future-you will thank you when it’s time to file reports or chase late payments.

Understand What “Great Service” Means

For agencies, great service means meeting deadlines, staying on budget, and delivering quality. For direct clients, it’s about understanding their vision and helping them communicate benefits—not just features. Adapt to each client’s expectations.

Prepare for the Hard Patch

The first year or two can be rough. You might question your choice, but momentum builds with time. Six-figure incomes are possible—just be patient.

Don’t Blow Your Budget on Training

Learning is valuable, but be realistic. Many clients care more about your skills than your certificates. Practice, improve, and let your work speak for itself.

Own Your Confidence

Every copywriting project has a learning curve. Focus on what you can deliver instead of what you don’t know yet. Clients hire confidence—and results.

Final thought: Freelance copywriting is a mix of skill, persistence, and patience. If you believe in your ability and stick with it, you’ll find your place in the industry.

Now it’s your turn—if you’re thinking about starting or already on your freelance copywriting journey, drop your questions or experiences in the comments. Let’s talk!